Buying Promises

Every January, people flock to gyms across the world, credit cards in hand, ready to completely revamp their lifestyle once again. 63% of memberships never get used. 83% see usage of less than once per week. Why? Well, the easy answer is "because people are lazy", but there's far more of a psychological game being… Continue reading Buying Promises

Harder Ways: Introduction

the issues we have The 21st century is a world built on convenience. The simpler and easier something is to do, the more we're sold on it. Ubers let us get from point A to B with a press of a button. Tinder basically eliminates the real-life dating fears everybody has. Venmo and PayPal let… Continue reading Harder Ways: Introduction